How often does a cosmetic
container actually improve the product within? That’s
what happened when Elizabeth Arden came to Risdon. The
challenge was to keep their mascara like new – uniform
and flowing – every time the wand was removed from the
container. And the solution was their all-new “mixing
mascara.”
As the customer unscrews the
cap, the patented design engages and turns a loop-shaped blade
that stirs and liquifies the mascara. When the wand is removed,
the blade is released
and remains in the container for the next application. And
so it goes – engage-mix-release, engage-mix-release – for
perfectly smooth mascara with every application.
Great for Elizabeth Arden
and their customers. But what does it mean to you? Well,
it could mean plenty – if you’d just give us your
challenge. Contact us today. And see if we can create a product-enhancing
twist to other packages just for you. |