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A great new twist
for smoother mascara.
From Elizabeth Arden and Risdon.


How often does a cosmetic container actually improve the product within? That’s what happened when Elizabeth Arden came to Risdon. The challenge was to keep their mascara like new – uniform and flowing – every time the wand was removed from the container. And the solution was their all-new “mixing mascara.”

As the customer unscrews the cap, the patented design engages and turns a loop-shaped blade that stirs and liquifies the mascara. When the wand is removed, the blade is released and remains in the container for the next application. And so it goes – engage-mix-release, engage-mix-release – for perfectly smooth mascara with every application.

Great for Elizabeth Arden and their customers. But what does it mean to you? Well, it could mean plenty – if you’d just give us your challenge. Contact us today. And see if we can create a product-enhancing twist to other packages just for you.